Who better than children to remind us of what’s at risk when we’re on the road. That’s why we teamed up with SA school kids to make a road safety ad for our client QBE insurance. It drives home the message that it’s not worth risking everything, just to read a text or save a few minutes. Their message is that if we all change one small thing about how we drive, we can all be safe on the road. Below you’ll find the ad the kids made and the content videos shared online. The campaign got finalist at Spikes Asia too!