HALF ITALIAN, HALF AUSSIE.
FULLY COMMITTED TO THE CAUSE.

I moved from Milano to Sydney sixteen years ago chasing the sun whilst looking to grow my career as Art Director.

Possessing strong conceptual skills, I am a proven performer across all stages of the creative process. I've developed integrated campaigns that touch the spectrum of all channels at the likes of big and small creative agencies. My work has been recognised at Award, Spikes and The One Show and I’ve represented Italy at the Young Lions Competition at Cannes.

The one thing that drives me is my commitment. Day in day out I love to find the most interesting solution on every single job. My hardworking attitude tells me that any idea can be improved and because of this I'm not one to rest until the job is over. Even then it won't be for too long, because my 'best' will always be on the next job.

KIND WORDS FROM COLLEAGUES…

“Simone is a pleasure to work with. He brings enthusiasm and passion to the project and clearly cares deeply about the outcome of the final product, on a creative and strategic level. It's refreshing to work with someone who feels confident enough to vocalise opinions, while being open-minded enough to listen to perspectives and to take direction. Also, who doesn't love some Italian gesticulation.”

Vincent Osmond - Creative Partner at Today The Brave

“Simone is a star talent that I've loved working with. He thinks in big ideas and his passion for creativity always adds value to every brief. He's an independent worker who's more than capable of taking an idea from early concept right through to execution and always maintains a high level of art direction craft in everything he does. I'd be happy to personally recommend him to anyone looking for a killer Art Director.”

Iggy Rodriguez - ECD and Creative Partner at The Works

“I had the incredible opportunity to partner with Simone at The Core Agency. He was a fantastic partner and mentor, and constantly worked to create big, original and surprising ideas that got more and more inappropriately hilarious. On every production Simo was the go-to guy, nothing was missed by his eagle eyes and his opinion was the one that everyone sought out. And more than that, Simo is a bloody good laugh. I never quite knew what advice, joke or wry comment I may get, but I always knew that I would have fun. There's no one quite like Simo and I would recommend that everyone gets the experience of working with him.”

Sarah Mould - Copywriter at The Core Agency

“If you’re looking for an Art Director who comes with a rarely seen passion for the business, then Simo is exactly who you need. During his years with us at The Core Agency, he was behind many of the campaigns that stood out in delivering originality, talkability and results. If his portfolio comes across your desk, hold onto it.”

Jon Skinner - Founder and Creative Partner at The Core Agency

“If you’re thinking about working with Simone think no longer. He spent six years with us creating some brilliant campaigns, some of which have become iconic. You can see the Marriage Equality branding work in museums around Canberra and Sydney as well as in his book. Simo is driven by ideas, has an the attention to detail that all clients lent on frequently and importantly is fun to have around, unless you’re in an Italian restaurant with him and the food is not up to scratch.”

Christian Finucane - Founder and Creative Partner at The Core Agency

“I’ve had the wonderful privilege of working with Simone for the last 6 years. In that time, he’s been a fantastic colleague but also a good friend. Simone’s passion is unmatched, and he’s known by all for his dedication and perfectionism. He is a brilliant creative who delivers big, original ideas while also following through to execution, always ensuring the art direction is on point. Looking at some of the agency’s best work, Simone has touched most of it. I wish him all the best with his next adventure and hope our paths cross again, as I’d jump at any opportunity to work together.”

Rebecca Turner - Managing Partner at The Core Agency

“Simoné is a highly talented Art Director. He has a great eye and the ability to craft his work to the highest level. He also has a refreshingly unique take on life that helps him deliver unexpected ideas. He would be an asset to any creative department.”

Stuart Alexander - Creative Director at TBWA/Media Arts Lab

“You only have to watch Simone make a sandwich for lunch to know the kind of unique flair, passion and meticulous attention to detail that he brings to every project. The raw spark of creativity behind so much of the agencies best work over the years Simone is a rare talent and great things most certainly lie ahead.”

Jon Kelly - Founder at Queen Charles

“Simone and I have been working together on and off for the last 8 years. From a Traffic/Creative Services perspective, Simone is your dream creative, hard working, delivers on time and always in a highly creative and professional manner. At the last 3 agencies I have worked at, I have made sure Simone has joined the creative team. I love working with him and so will you.”

Di Newbery-Woolfe - Creative Services at Droga5