For many years, RSVP enjoyed market dominance as Australia’s leading online dating website. Then along came Tinder and other mobile dating apps, which radically changed the game. So, we set out to remind under-40s that RSVP is the place to be matched with quality singles by focusing on that special moment when you realise you’ve found a keeper. Supported by print, digital and outdoor, these spots were shortlisted at The One Show and made finalist at Award.

And to leverage the release of the tv campaign, we ALMOST launched the ‘RSVPee’ device. The answer to all women’s prayers… a special device that chimes “Hallelujah” every time the toilet seat is put down! Now just imagine the cheeky shareable content and pr this little fella would have generated if we didn’t stop at prototype stage. :(