After coming up with QBE’s new business-wide ‘Before & After’ brand platform, we launched an integrated campaign for its home and car insurance arm. The work reinforces QBE’s strength in being there for its customers through every step of the process. I only wish it was 'that easy' to create a new brand platform and bring it to life during this bloody pandemic, but I’m pretty proud of what we achieved and the possibilities it unlocks for the future.