For the launch of its biggest store ever, Anaconda approached us with a simple brief ‘We want something big’. That’s how a 10-metre long marshmallow popped up in Circular Quay giving the big and little ones a great photo opportunity. And I’m honoured to get given the chance to magnify the international symbol of camping… at the end of the day, who doesn’t love a giant marshmallow?

In Australia, Bundy Rum has long been associated with V8 Supercar fans. So when the brand decided to launch its own team, well... cue an in-store sponsorship leverage that truly captures the imagination of fans. Introducing the limited edition Bundaberg Red Racing V8 Cooler, an innovative beauty that resulted in the most successful promotion ever for the Bundaberg Red brand!

To celebrate the Ashes Series, we introduced a limited edition Johnnie Walker can that resembled a cricket ball. Not satisfied with this achievement we then promoted these in-store, and around venues, via a series of innovative postcards we knew punters would love getting their hands on. Sadly, it would appear that the Aussie Cricketers might've gotten their hands on some of the good stuff too, as they went on to lose the series (R.I.P. our longest-ever spell of retaining the urn).