In our latest IGA’s consumer promotion we loved poking fun at other supermarkets. Based on the prize envy insight, this campaign gave shoppers the opportunity to win real supermarket items instead of useless plastic crap. You know, doing our bit for the environment as well…

Plus, good thing of coming up with brand ads for IGA, is that we don’t need to make things up. Telling real stories is what sets IGA apart from the competitors. The things that local owners do for their customers are fantastic and here I’ve included a couple of examples developed throughout the years with the help of good old Shane.