In 2014, Durex decided to step up their efforts supporting the Sydney Gay & Lesbian Mardi Gras, challenging our agency to come up with a way of engaging the community in the lead up to, and during, the parade.

And, from all reports, we nailed it.

What started with a simple statement that stemmed from their tagline, quickly grew into a heartfelt piece that resonated with the LGBT community over a few short weeks, as the summary video shows...