For Rest Super's latest campaign, we needed to connect with members approaching retirement. Instead of relying on the usual retirement clichés of caravans, boats and grey nomads, we tapped into shared cultural nostalgia. Because if these moments feel like yesterday, retirement might be closer than you think and it's probably time to start planning for what's next.

Explaining superannuation in just 15 seconds? Not exactly easy. It’s a complex topic and most of Rest’s younger members aren’t exactly rushing to engage with something that won’t pay off for many decades. But here’s the truth: the sooner you get on top of your super, the more your future self will thank you. Whether it’s choosing the right investment option, getting notified when your employer makes contributions, or understanding how extra payments can make a big difference, our goal was one, to make super simple. We did it with practical tips, relatable content, and a good dose of sense of humour.