After coming up with QBE’s new business-wide ‘Before & After’ brand platform, we launched an integrated campaign for its home and car insurance arm. The work reinforces QBE’s strength in being there for its customers through every step of the process. I only wish it was 'that easy' to create a new brand platform and bring it to life during that bloody pandemic, but I’m pretty proud of what we achieved and the possibilities it unlocks for the brand in the future.

OUTDOOR_LIGHTNING.jpg
OUTDOOR_FLOODING.jpg
OUTDOOR_BURGLAR.jpg
OUTDOOR_CAR.jpg
INSTAGRAM_STORY_B&A_CEILING_GIF.gif
QBE_B&A_FACEBOOK_COVER_GIF.gif

Agency: The Core Agency
My role: Senior Art Director
My partner: Kevin Macnamara
My bosses: Christian Finucane & Jon Skinner
Year: 2022