This local activation, powered by an Australian-first partnership with Uber, enabled people to unlock their city by providing a free chauffeur service to surprise locations and mystery experiences. Consumers could order the Heineken Chauffeur by downloading the Uber app, entering the promo code, and requesting a car using the specially created Heineken view.

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Agency: Momentum
My role: Senior Art Director
My partner: Dave Glen
My bosses: Billy Plummer & Jon Kelly
Year: 2016